mkt243

chpter 10

pricing objectives
1) profit oriented pricing objectives
  - profit maximization
2) sales oriented pricing objectives
 - market share
3) status quo pricing objectives
 - maintain existing price

strategies a price for a new good or service
-penetration pricing
-price skimming
-status quo pricing

pricing line
-setting prices for the entire line of products rather than for a single component of the line

relationships among product lines
-complementary products
-product substituties
-neutral relationship